Drop in two public handles, press the button, and the page returns a side-by-side card with followers, engagement, posting cadence and the strongest recent post for each — plus a winner ribbon on every metric.

Both profiles pulled live, six metrics weighed, a winner crowned on every row — built for marketers, creators and recruiters who hate spreadsheets.
An overall winner is calculated from five weighted metrics and crowned with a green ribbon on the leading card — instantly readable, zero squinting.
Average likes plus comments across the last twelve grid posts divided by follower count — the exact percentage paid reporting tools quote, free of charge.
Counts the timestamps on the most recent grid posts and projects a per-week pace, so you can see who genuinely shows up versus who batches once a month.
The single highest-performing post from each profile is pulled to the card with thumbnail, like count, comment count and the first two lines of the caption.
A clean head-to-head section under the cards lists every metric on one row each with the winning side highlighted green — no scrolling between tabs to spot the gap.
Type two handles, press the button. No signup, no email collection, no app install — and neither of the compared accounts ever gets notified.
Two handles in, full head-to-head ladder out — with an overall winner ribbon.
Both handles can be brands, creators, or competitors. We sanitise each one and validate the shape.
Two parallel fetches against the same public profile route, then a metric-by-metric comparison runs across the responses.
Side-by-side cards, a metric-by-metric ladder with green highlight on the winner, and an overall winner ribbon at the top.
A bookmark for the marketer, the creator, the recruiter and the curious — one URL handles all four.
You're three slides into a quarterly review and someone asks the obvious question — how are we actually doing against the rival brand? Open the comparator, drop in both handles, screenshot the head-to-head, drop it on the slide. The whole detour takes less time than waiting for the agency to email a chart back.

A creator pitched you a partnership and quoted a follower count. That number alone tells you nothing about whether the audience actually engages. Pull the creator against a peer of similar size in the same niche and the engagement-rate row settles the question in one glance — a lazy follower count loses to a tighter one with real comments every time.

Your own account in box one, a healthier competitor in box two. The cadence row reveals if you're posting twice a week versus their four; the engagement row tells you whether your followers are still tapping like or scrolling past. Both questions, one screen, no analytics agency required.

Two candidates with similar follower counts but very different engagement profiles — the comparator settles which one runs an active community versus which one bought reach. The winning side on engagement rate, average comments and posting cadence tells the story before you ever set up a call.

Comparing two Instagram accounts looks simple from the outside — you've got a follower count, you've got a post grid, you've got a vibe. In practice the gap between the obvious number and the actually useful one is wide enough that whole agencies bill thousands of dollars a month for the privilege of bridging it. This page does the bridging for free, on two public handles, in one short load.
An account with two million sleepy followers can post to less reach than a tight 80K profile whose feed actually shows up. The comparator surfaces engagement rate next to follower count for exactly that reason — one number without the other is a story half told.
Likes plus comments across the most recent twelve grid posts, averaged, then divided by follower count and shown as a percentage. That's the formula every agency uses; nothing exotic, nothing inflated by saved-post estimates we can't actually see.
Two accounts can look identical on followers and engagement, then split apart the moment you check who actually posts. A weekly creator typically out-earns a monthly one over a year — the cadence row protects you from missing that difference.
Private accounts stay private — their numbers are gated at Instagram's server and no tool reaches inside. Story view counts, saved posts and DM volume aren't public either, so the comparator leans on what's visibly there: grid posts, captions, reactions.
Two handles in, seven outputs on screen — everything a manual audit would have taken twenty minutes to assemble.
Both raw follower totals shown next to each other so the gap is immediately obvious without scrolling.
A noisier signal than likes but harder to inflate — the comments-per-post row often flips the apparent winner.
Last twelve grid posts averaged, ignored when zero so the engagement maths stay honest.
The number agencies bill for — calculated the standard way, displayed cleanly, no premium tier required.
Reads timestamps off the last batch of posts and projects a weekly cadence so consistency is visible at a glance.
The single best-performing post on each side surfaces with its thumbnail and counts — instant content benchmark.
Five weighted metric wins decide the overall victor and the green ribbon goes on their card.
| What you actually want to do | Spreadsheet by hand | This comparator |
|---|---|---|
| Compare two accounts in under a minute | 20+ minutes | Under a minute |
| Calculate engagement rate the agency way | Manual maths | Auto, instant |
| Surface the top recent post on each side | Eyeball each grid | Surfaced for you |
| Notify the compared account | Logged into IG to read | Never notified |
| Save a snapshot to send around | Export + format | One screenshot |
| Cost | Your time | Free, forever |
Weekly competitor pulse-checks — own account in box one, the rival in box two, screenshot the result for the Monday standup.
Benchmark against the creator above them in the niche to see whether the gap is reach, engagement or just cadence — then plan accordingly.
Vetting potential signings against current rostered talent of similar size, settling whether the new prospect actually outperforms.
Verifying two candidate creators against each other when both claim similar reach — engagement and cadence settle the contest before the call.
Petty curiosity is a legitimate use case too — settling an argument over which celebrity actually outdraws which is a perfectly fine reason to open the page.
Five clean stages between the button press and the verdict landing on screen.
A single click fires two parallel backend requests — neither account ever sees a thing.
Both responses come back at roughly the same time — no waiting for the first before starting the second.
Engagement rate, cadence and averages get computed from the same numbers a human reading the grid would see.
Each metric compares its two values, highlights the larger side green — the overall champion is whoever wins the most rows.
The two cards plus the head-to-head ladder appear, the connection closes — we keep no log of who compared whom.
“Monday standup used to start with an awkward chart from the agency — now I drop in our handle and the rival's, screenshot the head-to-head and the meeting moves on. Easily my most-used bookmark this quarter.”
“A creator pitched me a six-figure partnership on the back of follower count. Ran her against a peer in the same niche here, saw her engagement was a third of theirs, came back with a counter offer that matched reality.”
“I wanted to know whether I was actually behind the creator above me in my niche or just imagining it. Two handles, one screen, instant clarity — turns out I'm winning engagement and losing cadence. Fixed that next week.”
Drop two public Instagram accounts into the boxes above. The page pulls both, calculates the gap, and crowns a winner on every metric — for free, with neither account ever the wiser.
Used the engagement-rate calculator before pitching to a brand for sponsorship. Came in with hard numbers instead of vague growth claims. They signed.
The top-posts analyzer is gold for content strategy. Pulled my own account and saw which post types actually drive saves. Re-balanced my calendar that week.
Compare-accounts feature won me a client. Walked into a sales call with a side-by-side of their account vs three competitors. Closed in one meeting.
Solid metrics across the board. Would love an export-to-CSV button for client decks, but the on-screen visuals are already excellent.
The viral-post analyzer told me exactly what hook structure was working for a creator I was studying. Reverse-engineered it for my own niche.
Follower-to-following ratio check helped me spot a likely fake-engagement influencer before a partnership. Saved budget and reputation.
Engagement-rate calculator gave me a real benchmark instead of guessing whether my numbers were good. I am at 3.2% which apparently is excellent. Glad I know now.
Great metric breakdown. Would be nice to track changes month over month in one view, but the per-snapshot data is already very useful.
Most-liked posts analyzer is a quick win for understanding any account in 60 seconds. I use it for prospect research weekly.
Competitor analysis showed me my main rival was actually losing engagement quarter over quarter even though follower count was growing. Confidence boost when I needed it.
Numbers feel accurate vs what I see in Creator Studio. Would love Portuguese-language label support, but the data itself is excellent.
I use the top-posts tool every Monday morning on six accounts I track. Five minutes total. Replaces a whole research session.