Free & Open Formula

Know what one Instagram post is actually worth

Drop any public handle. The page reads followers and engagement, runs the CPM formula and the tiered sponsorship band side by side, and prints per-post, per-week, per-month and per-year earning windows.

Try:
Per-post band·Multiplier shown·Free forever·0 signup
2 Methods
CPM + Tiered band
7 Niches
Category weighted
Free
No login
instagram-money-calculator
Features

What the calculator actually does

Per-post earnings band

Drop a handle, get the realistic dollar window a sponsor would pay for a single feed post at that account's reach and engagement level.

Live engagement math

We read the twelve most recent public posts, average the likes and comments, and divide by follower count to get the engagement rate the formula uses.

Formula on the table

Both the CPM-style multiplier and the tiered band model are printed in plain text under the result, so no number feels like a black box.

Niche multiplier

Pick the closest category and the calculator weights the output, because a B2B finance audience is not paid the same as a meme dump account.

Manual entry mode

Type follower count and engagement percentage by hand for new accounts, or to run hypothetical scenarios before you grow.

Per-week, month, year

The same result panel projects sustained income at a realistic posting cadence, not a flat twelve-times-per-month dream.

How It Works

From handle to earning band in seconds

Two modes, one formula — public lookup or manual entry, both run through the same math.

1

Type a handle or numbers

Default mode reads any public handle. Tap Manual entry to plug raw follower and engagement numbers without a lookup.

Live lookup Manual entry
2

We pull and calculate live

The page fetches the public profile, averages the last twelve posts for engagement, then runs the CPM-style formula and the tiered band fit.

followers × 0.01 × ER × niche
3

Read the earnings panel

Per-post, per-week, per-month and per-year ranges land in the result card — with the formula spelled out underneath.

/ post / week / month / year
All In One Calculator

Per-post bands, niche weights and yearly cadence — all in one place

Honest formula

Two industry methods. Both shown openly.

Every result on this page is the output of a published method. The CPM-style formula multiplies followers by engagement against a niche weight. The tiered band fits the same account against the historical price brackets sponsorship marketplaces have been paying. Both are printed under the result so you can defend the number in a brand conversation.

  • CPM-style formula: followers × ER × niche weight
  • Tiered band model anchored to real sponsorship history
  • Both numbers shown side by side, never averaged into a fake single figure
Two industry methods, both shown openly
Engagement first

Engagement rate. The lever. Not follower count.

A 12k account at 8 percent engagement reaches more buyers than a 200k account at 0.4 percent. The math here weights engagement heavily so a small loyal audience actually earns more per post than a bloated one. This is the same logic real brand-deal negotiators apply when they push back on a quote.

  • Engagement rate calculated from the last twelve public posts
  • Likes plus comments averaged, then divided by follower count
  • A 0.5x penalty applies when engagement falls below one percent
Engagement rate is the lever, not follower count
Niche awareness

The category multiplier. Not cosmetic.

Finance, B2B SaaS and luxury watches pay sponsorship rates that are nearly double general lifestyle, because the buyer behind the click is worth more to the advertiser. Travel and beauty sit slightly above the baseline. Personal blogs and meme accounts sit below. Pick the bucket that matches the brands you actually want, and the per-post band shifts accordingly.

  • Finance and B2B run at 1.6x to 2.0x
  • Beauty, fashion and travel sit near 1.2x
  • General lifestyle is the 1.0x baseline
The category multiplier is not cosmetic
Realistic cadence

Yearly income. Reflects a real posting calendar.

A working creator does not run a paid slot every seven days for fifty-two weeks. The yearly figure on the result card applies a cadence factor of around three sponsored placements a month plus seasonal smoothing, so the per-year band looks like a calendar a human would actually keep. Pure twelve-times-the-monthly numbers are the kind of math that makes a sponsor laugh.

  • Per-week assumes one sponsored post on average
  • Per-month applies three to four paid slots
  • Per-year smooths for quiet weeks and launch spikes
Yearly income reflects a real posting calendar
Plain Guide

A plain guide to Instagram sponsorship math

What a sponsored post actually costs

Brands pay a creator to put a product in a feed post, a story frame or a reel. The price is negotiated, not fixed. This page gives you a defensible opening band so you do not undercharge.

Why engagement rate matters more than count

A 30k account whose audience comments and saves out-earns a 300k account whose audience scrolls past. The calculator weights engagement so the realistic number reflects attention, not vanity.

Where the tier bands come from

Sponsorship marketplaces publish historical price ranges by follower size. The calculator fits your account against those ranges, then displays the band that fits your tier.

What this calculator is not

Not a contract, not an invoice generator. Treat the band as an opening range you can defend with engagement screenshots and audience demographics in front of a brand.

Feature Detail

Seven jobs this calculator handles

Per-post sponsored rate

The headline dollar range a brand would quote you for one feed placement at your reach and engagement.

Weekly working number

What a realistic single-slot week brings in, before tax, before agency cut, before usage rights.

Monthly working number

What three to four paid placements a month look like at your current tier and niche multiplier.

Yearly cadence projection

Twelve months of realistic creator income, smoothed for quiet weeks and launch spikes.

Niche weighted output

Pick the category and the calculator scales the band, because a finance creator and a travel creator do not earn the same per follower.

Engagement breakdown

Shows the average likes, average comments and computed rate so you can defend the number to a sponsor.

Manual mode

No handle needed. Type a follower count and engagement percentage by hand to plan growth or pitch hypothetical brand deals.

Side by Side

Why this beats the paid dashboards and beats guessing

What you actually want to do Paid platforms / guessing This calculator
See a defensible per-post band in under five secondsSubscription gateFree, instant
Shows the formula and the multiplier openlyBlack boxPrinted under the result
Works on any public handle without an accountSign-up requiredNo login
Manual entry mode for new or hypothetical accountsLocked to scraped dataManual mode toggle
Yearly figure reflects a realistic posting calendarFlat 12x monthlyCadence-smoothed
CostTwo to five hundred a monthFree, forever
Who Uses It

Who runs handles through this every week

Creators negotiating their first paid post

A defensible opening band beats guessing low. The page gives you a number that matches what brands have been paying accounts your size.

Partnership and influencer managers

Paste a creator handle, get the band, decide whether the rate card they sent over is in line with industry math.

Small DTC brands vetting sponsors

Before sending a paid brief, run the candidate through the calculator so the budget request looks reasonable on both sides.

Course teachers and educators

Teach a real-world demo of how brand-deal math works without forcing students to install spreadsheets or pay for a paid platform.

Reporters covering the creator economy

Quick, repeatable, methodology-printed numbers for stories about influencer pay, instead of single anecdotes that read as cherry-picked.

Behind The Scenes

How the request actually flows

Five clean stages between your search box and the earnings card.

1

You submit a handle or raw numbers

Default mode sends the handle to the public profile endpoint. Manual mode skips that step entirely and feeds the calculator from your inputs.

2

We pull the public profile

Follower count, recent posts, likes and comments come back as plain JSON. No login of yours is attached to the call.

3

Engagement rate is computed in the browser

Likes plus comments across the last twelve posts, divided by followers. The math runs in your tab, not on a server we run.

4

Both pricing models execute

CPM-style formula and the tiered sponsorship band evaluate side by side. The wider of the two becomes the displayed range.

5

Result panel renders

Per-post, per-week, per-month, per-year bands plus the formula and the niche multiplier appear in the mc-result card.

Active Users

Three quick reviews from creators & managers

“I quote rates ten times faster now. Brand DM lands, I paste their handle, the page tells me what my work is worth, I reply with a number that holds up.”

— Hema Krishnan, Skincare Creator

“We vet partnership requests for a small fashion label and this is the first calculator we trust. The CPM math and the tiered band are shown side by side so we can defend the offer.”

— Ronan Beauchamp, Partnerships Lead

“Manual entry is what sold me. New account, no posts yet, I plug the projected numbers and the calculator gives me a sane opening band for our first sponsor pitch.”

— Suri Asante, Newsletter Operator

FAQ

Direct answers to common questions

It blends two industry-standard methods. First, a CPM-style formula multiplies follower count by engagement rate against a niche dollar weight. Second, a tiered band model fits the result against historical sponsorship deals at the same follower size. The page shows you both so the number never feels like a black box.
Brands pay for attention, not file size. A 12k-follower account with 8 percent engagement reaches more buyers than a 200k account with 0.4 percent. The math weights the rate heavily so a slow but loyal audience earns more than a bloated one.
Yes. Switch to Manual entry, type a follower count and the engagement percentage you measured by hand, and the same earnings tiers render instantly. No API call is made on that path.
Default is General lifestyle at 1.0x. Finance, tech and B2B run hotter at 1.6x to 2.0x because the buyer is worth more. Beauty and travel sit near 1.2x. Personal blogs sit near 0.85x. Pick the bucket closest to the brands you actually want to work with.
Per-year applies a posting-cadence factor and a seasonal smoothing band, not a flat multiplication. Most creators do not run a sponsored slot every single week of the year. The yearly figure reflects what a working calendar looks like.
No. The handle you type is sent to the GWAA public profile endpoint, which fetches public data with an anonymous backend session. Your own Instagram login is never used and the request carries no identifier back to you.
Mega-influencer pricing is negotiated, not formulaic. A celebrity at three million followers can ask for ten thousand or two hundred thousand a post depending on the brand, the brief and the exclusivity terms. The wide band reflects that real spread instead of pretending a single number is the truth.
Treat it as a defensible opening range, not a final invoice. Sponsors will ask for engagement screenshots and audience demographics before agreeing on a number, but starting the conversation with a calculated band beats guessing or quoting low.
The page reads the most recent twelve public posts at the moment of the search. Average likes plus average comments divided by followers gives the rate. Re-running the calculator a week later picks up newer posts automatically.
Yes. There is no daily cap on routine use, no signup gate, no card prompt. Run as many handles as the negotiation in front of you needs.

Type a handle. See the band. Quote with confidence.

Free, open formula, no signup. The calculator is built for creators sending their next rate card and managers vetting their next partnership.

Calculate Earnings Now See What This Computes

What users are saying

4.8 · 12 reviews
Sarah K.
★★★★★

Estimated my Instagram earnings before a pitch meeting and the brand offered me almost exactly what this tool projected. Confidence in numbers wins.

Mariana C.
★★★★★

For a creator with 12k followers I expected the estimate to be low — it was realistic and matched what brands have actually paid me. No fluffed-up numbers.

Owen P.
★★★★★

Used this for client benchmarking — what should an account of X size charge? The tool gives a defensible range, not a single fake-precise number.

Aanya M.
★★★★½

Estimates align with what I have seen in my niche. Would love a slider for engagement-rate adjustment to show how that lifts pay, but the baseline math is solid.

Brandon L.
★★★★★

Talked an undervaluing client into raising her sponsored-post rate using this tool's output as a reference. Doubled what she was charging. Real impact.

Liam C.
★★★★★

Calculator factored in engagement quality, not just follower count. That made the estimate believable. Many other calculators just multiply followers by a number.

Hannah C.
★★★★½

Good ballpark. Would love niche-specific multipliers (beauty pays more than gaming), but the general estimate is a useful anchor for any conversation.

Marcus D.
★★★★★

Quick. Honest. Gave me a number range instead of a single inflated figure. Trustworthy in a space full of fake earnings calculators.

Carla T.
★★★★★

Used for my mom's small-business Instagram. Showed her she could realistically charge for partnerships. Helped her career.

Mike R.
★★★★★

No login. No "premium plan" hiding the result. Just the calculator output. That is rare in the influencer-tools space.

Vikram J.
★★★★★

Cross-checked my own earnings against the estimate. The tool was within ~12% of actual. Close enough to be useful for planning.

Jonas L.
★★★★½

Reasonable range. Would love the option to compare estimates across multiple platforms (IG + TikTok), but for IG alone this is the best free tool I have found.